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Rich McElrath

Rich McElrath

Title:  CEO
Company:  DaRue of California
Location:  Los Angeles, California


BS, Management Information Systems, Utah State University, 1981
MS, Management Information Systems, Utah State University, 1984

Huntsman School Interaction

Class Guest Lecture - January 20, 2011
Huntsman Scholar Program Lecture Series Speaker - January 20, 2011


Richard McElrath graduated from the Jon M. Huntsman School of Business in 1981 with his bachelor’s degree, and again in 1984 with his master’s degree in management information systems.

Mr. McElrath is now the president and CEO of DaRue of California, a 55-year-old company that specializes in fine women’s apparel. Focusing on consumer needs and building customer loyalty are the main goals of DaRue.


"We're not driven to expand in all areas. Our goal is simple: We're not trying to be the biggest company there is; we're trying to be the best at what we do."

-Rich McElrath


Class Guest Lecture Presentation: Rich McElrath

Huntsman Scholar Program Lecture: Rich McElrath