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Alumni and Friends Directory

Nicole Tanner

Nicole Tanner

Title: Co-Founder

Company: Swig

Huntsman School Interactions:

Entrepreneur Leadership Series Speaker - January 22, 2020


It all started with the love of a good Diet Coke! With her husband’s marketing degree and her degree of Administrative Assistant (plus building her team as a Mary Kay consultant for many years), they dreamed of creating something from nothing and making it their own. One day while brainstorming ideas for a new business, her husband said, “What is something we have every day, multiple times a day?” Nicole responded, “That’s easy, we get a Sonic (Diet Coke). He responded, “What if we build a business with just drive-thru fountain drinks?” And that is how Swig came to be!

The Tanners opened their first Swig store in April of 2010 in St. George, Utah in a very small, old building but it had a very big parking lot so that meant a good, long drive-thru! Their goal was to create a destination for people to come to get their favorite fountain drink made exactly how they want it, pair it with a delicious, homemade cookie all while staying in their car in a fast drive-thru line. Word spread fairly quickly about this original concept and by spring 2013 Swig was named by Channel 2 News in Salt Lake City as a Top 10 Destination for Spring Break!

Swig opened a 2nd location only a mile from the original store and both stores had lines of cars wrapped around the buildings. The company then grew from 2 locations in 2013 to 16 by 2018 with stores from Logan, Utah to Gilbert Arizona. After forming a partnership with the Four Foods Group, the company added 2 more stores with many more to come in the future. The Tanner’s still pinch themselves that this company and brand has become what it is today. It is a dream come true and all started with the love of a good Diet Coke!


Entrepreneur Leadership Series: Nicole Tanner - Jan 22, 2020