Alumni and Friends Directory

---

Biography

Scott M. Smith founded Qualtrics in 2002 with the goal of making sophisticated research simple. Scott is an industry expert in marketing research, having authored more than 150 articles in the leading research journals and six books, including “Fundamentals of Marketing Research,” a seminal textbook for marketing research. Scott taught marketing research for 30 years at the Marriott School of Management where he was an award-winning professor, a Fulbright scholar to Moldova, the director of the Institute of Marketing, and a frequent guest lecturer at universities worldwide. He has a bachelor’s degree from Brigham Young University, an MBA from Michigan State University, and a Ph.D. in marketing, quantitative methods, and social psychology from Pennsylvania State University.