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Alumni and Friends Directory

Scott M. Smith

Scott M. Smith

Title: Founder

Company: Qualtrics

Educational Background:

Ph.D., Marketing, Quantitative Methods, and Social Psychology, Pennsylvania State University
M.B.A., Michigan State University
B.S., Brigham Young University

Huntsman School Interactions:

Entrepreneur Leadership Series - Wednesday, March 5, 2014


Scott M. Smith founded Qualtrics in 2002 with the goal of making sophisticated research simple. Scott is an industry expert in marketing research, having authored more than 150 articles in the leading research journals and six books, including “Fundamentals of Marketing Research,” a seminal textbook for marketing research. Scott taught marketing research for 30 years at the Marriott School of Management where he was an award-winning professor, a Fulbright scholar to Moldova, the director of the Institute of Marketing, and a frequent guest lecturer at universities worldwide. He has a bachelor’s degree from Brigham Young University, an MBA from Michigan State University, and a Ph.D. in marketing, quantitative methods, and social psychology from Pennsylvania State University.


Entrepreneur Leadership Speaker Series: March 6, 2014