Skip to main content

Alumni and Friends Directory

Rachell Parcell

Rachel Parcell

Title: Founder

Company: Pink Peonies, Rachel Parcell Inc.

Huntsman School Interactions:

Entrepreneur Leadership Series Speaker - February 27, 2019


Rachel Parcell is one of the top fashion bloggers and online influencers in the industry. She was able to successfully grow her blog, Pink Peonies, and start other businesses through a genuine love of fashion and hard work. In 2011 she began sharing her daily outfits as a style journal and since then has gained an extremely loyal and engaged audience. She is best known for her high conversion rates and selling power.

Rachel recognized that power and two years ago jumped at the opportunity to fulfill a lifelong dream — she created a clothing line of her own, self-titled Rachel Parcell. The brand was an instant success, the feminine yet classic dresses she designed sold out within hours of launching. Parcell is the sole marketer of the brand and has never paid for traditional advertising. She sells her products by simply wearing them on her Instagram and blog. Rachel continues to design and promote her own clothing line and continues to secure marketing campaigns with some of the largest brands in the nation. Amazon, Nordstrom, Proctor and Gamble and Aveeno to name a few.

Rachel was named Utah’s Social Media Influencer of the Year in 2018 and is passionate about helping to inspire and empower women and giving back. She is a board member of The Hayes Tough Foundation, which provides assistance to families of young children suffering from pediatric cancer. Rachel is married to Drew Parcell and has two adorable children


Entrepreneur Leadership Series: Balancing the Roles of Entrepreneur, Wife & Mother - February 27, 2019