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Alumni and Friends Directory

Shelly Jain

Shailedra Jain

Title: Professor

Company: Washington University

Location: Seattle, WA

Educational Background:

PhD., Marketing, New York University Stem School of Business
MBA, IIM Ahmedabad (India)
B.S., Chemical Engineering Degree, BITS Pilani (India)

Huntsman School Interactions:

Industry Insights, Consumer Support of Brand Extensions  - January 19, 2018


Shailendra Pratap Jain (Shelly) is a James D. Currie Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has also held faculty appointments at Indiana University’s Kelley School, and University of Rochester’s Simon School, and visiting appointments at Cornell University’s Johnson School, and the Indian School of Business (India).

Shelly’s research interests include brand strategy, advertising, cross-cultural and other consumer differences, and healthcare messaging. His work has appeared in leading journals (Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, Organizational Behavior, and Human Decision Processes). He is an Associate Editor with Journal of Consumer Psychology and Journal of the Academy of Marketing Science and has co-chaired the annual conference of the Society Consumer Psychology in 2009.

Prior to joining academia, Shelly worked in brand management, sales, and advertising. He is also an award-winning executive educator and has been cited by Business Week as a four-star teacher.