Club Marketing FAQ

The following page of questions and answers outline the Huntsman School Marketing resources available to clubs and organizations to assist in their marketing efforts.

Design Resources

What design resources are available to clubs?

Any of the downloadable templates are available to clubs. However, clubs must provide their own graphic designers. There are many qualified student designers on campus. We recommend Aggie Design Studios, a group of USU student graphic designers that provide professional work at a discounted student rate, in the Clark Entrepreneurship Center at the Business School. We also recommend building professional relationships with the Caine College of Art design students.

What logo usage rules does our club need to be aware of?

Huntsman School clubs must display the official Huntsman School logo on all printed materials to show its affiliation. The appropriate logo files can be found online.. Please review the Huntsman School Visual Identity Guide before attempting to use the logo. Clubs do not need to include the logo on digital TV slides to be used within the business building. Improper use or lack of the Huntsman School logo may result in the delay of printing and/or disposal of printed materials.

Does anyone need to approve the use of USU/Huntsman School logos in our print materials before they are printed?

Your faculty advisor needs to review all documents for any spelling or content errors before printing. Prior to printing send a proof to the School’s art director, Hilary Frisby, at hilary.frisby@usu.edu for logo usage approval.

What printers can our club use for printing our materials? Who pays for the prints?

Publication Design Production (PDP) and the TSC Copy Center are great on-campus resources for printing. As representatives of the Huntsman School, please be generous with the time you give the printers for printing.

Clubs are responsible for all costs associated with printing projects. Check with the departmental staff over your club for payment assistance.

How/where can our club promote our club events in print (where can our club hang things)?

Printed items may be hung on delegated bulletin boards on the first, second and/or third floors in common areas and in classrooms and department floors within the business building. Do not attempt to tape, staple or hang posters on the building's windows, doors or bare walls (including entry ways). Breaking these rules will result in disposal of your items.

Clubs can hand out fliers, but please be cautious not to litter on campus or in the business building.

Club Website

Our club has a Huntsman School website. How does a member of our club get training/access to update our website?

One representative from each club will need to complete training for the Content Management System (CMS) being used by the Huntsman School. Once the training has been completed, that individual will be granted access to your club site and all plug-ins used on the site.

To schedule a training, contact the School’s webmaster, Shara Gibbons, at shara.gibbons@usu.edu.

What website rules/guidelines do clubs need to follow?

Club sites are a representation of the Huntsman School of Business, therefore they must follow the same website branding rules established for the School. Clubs must use the approved Huntsman School template and heading and paragraph styles (they may not be overwritten). Plug-ins supported by the Content Management System (CMS) should be used, in addition to Qualtrics. External forms, calendars, etc., are not approved for use.

The following document outlines all mandatory website rules/guidelines for use: Huntsman School Website Guidelines.

All other questions regarding website rules and guidelines should be directed to the School’s webmaster, Shara Gibbons, at shara.gibbons@usu.edu.

Email Marketing

Can our club send a mass email to all Huntsman students?

Students cannot receive emailing lists to any targeted group at Utah State University. The best way to promote your initiatives via email is to add your event to the calendar at huntsman.usu.edu/calendar where it will be included in the Week At A Glance weekly email.

Calendar Event Promotion

How do clubs add our event to the School’s calendars and the Week-at-a-glance email?

Please submit any major events to james.hutchison@usu.edu for coordination on the Huntsman School internal calendar. Once your date has been approved, we will put this information on the Huntsman School public events calendar which can be accessed through the Jon M. Huntsman School of Business Events Calendar: http://huntsman.usu.edu/calendar.

The public events calendar is open to anyone in the school. We strongly encourage reviewing this calendar before planning your event to avoid scheduling multiple events in the same time period.

By submitting an event to the public event calendar, your event will automatically be publicized in the Week-at-a-glance email and on the lobby TV calendar feed.

The Week-at-a-glance email is sent out every Friday during a semester to students, faculty and staff. All events submitted by 11 a.m. on the previous Thursday will be included in the following day’s email.

Social Media

Can our club create their own blog?

It is highly recommended that clubs who want to blog about their club/event submit blog postings to be included in the Huntsman School Blog - http://www.huntsmanschool.blogspot.com/. The School’s blog is established with an active following and blog posts are also promoted through the School’s social media outlets.

To make arrangements to submit a post, contact Klydi Heywood at klydi.heywood@usu.edu.

How do clubs advertise our club/events on the school’s social media outlets?

Clubs should email Klydi Heywood at klydi.heywood @usu.edu with the details of the promotion. You can also send a private message to the School’s Facebook page, mention @Huntsman_School on Twitter or post in the Huntsman School LinkedIn Group.

Also, please ensure your club’s social media outlets are connected to the School’s outlets.

T.V. Screen Promotions

How do clubs create/submit slides for the T.V. Screens?

Clubs can create TV slides by following the following guidelines. Clubs may submit prepared slides by emailing them to huntsmanslides@usu.edu.

Speakers

Our club is bringing in a speaker. What does our club need to do or get approval/coordinate promotional efforts?

Visiting alumni and prominent speakers provide a great opportunity for students to learn and network with experienced professionals. To make best use of the visiting speaker’s time, the Huntsman School would like to contact applicable clubs and classes to see if other students would also benefit from hearing this speaker. Please contact Erin Mann at erin.mann@usu.edu who will coordinate with clubs or classes to schedule other speaking engagements for the visitor. Erin will also be able to assist you in promoting your event through email and electronic billboards throughout the school.

2nd floor Lobby

How do clubs schedule the 2nd floor lobby?

When reserving the Lobby Space for club events/promotions, you are reserving access to use the counter located on the west side of the main lobby of the Business Building on the 2nd floor.

To schedule the Lobby visit http://huntsman.usu.edu/lobby.

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