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USU's Director of Public Relations and Marketing to Speak at Next Cache Valley Marketing Luncheon

Editor's Note: The Utah American Marketing Association is a group dedicated to marketing where professionals and those interested in marketing can connect and share ideas. Tim Vitale is the Public Relations and Marketing at Utah State University. 

Press Release

What: Tim Vitale, executive director of public relations and marketing at Utah State University, will speak during our next Cache Valley meeting. The title of his talk is “Cart/Horse, Horse/Cart? Managing Brand, Messaging and Crises while … Herding Cats. No, Lions.”
Mr. Vitale has worked in public relations and marketing at USU for 14 years. Prior to that, he worked 14 years as a writer, editor and editorial columnist at a newspaper and as managing editor of a business trade journal. In his new position, he coordinates USU marketing, crisis communication, media relations and a branding effort that is “in process.”

Mr. Vitale will discuss the process of building the necessary buy-in for university-wide marketing strategies at an institution that has an extremely decentralized power structure. He will use the branding process underway at USU as an example of effective ways to cultivate relationships with key inside people who are the critical voices in the final analysis. He will share details from a recent statewide Image Assessment Survey and show how those details were used as a stepping stone to comprehensive thinking about brand awareness, both externally and internally.

When: The luncheon is from Noon to 1:30 p.m. on Wednesday, May 2, 2012, at the Riverwoods Conference Center, 640 S. 35 East, Logan. The event is open to the public.

Cost: Lunch is $11 at the door. Full-time Utah State University students are $5 with a valid college ID.

To register:

For additional information, e-mail Scot Squires at
The Utah Chapter of the American Marketing Association ( is one of the nation’s fastest growing chapters. The vision of the chapter is to “become the leading association for marketers; to get connected with the top marketing talent having an impact on the Utah business community; to keep informed about marketing best practices and trends; and to further advance their personal careers and the practice of marketing in the Utah business community.”