Huntsman Alumni Magazine

Spring 2014

Growing a Business

Lance JacobsLance Jacobs, ’93, Marketing, has been appointed to the position of General Manager for North America at Avira, the sixth largest antivirus vendor in the world. Jacobs will be responsible for day-to-day operations, increasing end-user and channel sales, as well as improving awareness of the Avira brand in North America.

Jacobs’ career to-date spans two decades in the software industry, focused mainly on sales, business development and marketing. Most recently, Jacobs was vice president of sales at ThreatMetrix where he recruited and led a global sales team that grew sales by 300 percent year-over-year and acquired more than 1,000 customers.

Prior to ThreatMetrix, Jacobs was director of the Strategic Sales Group for North America at F-Secure where he built relationships with distribution partners including Charter Communications, Cox, DirecTV, Dish Network, Shaw Communications and others. Earlier in his career, Jacobs was director of business development at geolocation pioneer, Verifia (acquired by Quova/Neustar).

“My fourteen years in Silicon Valley have been both challenging and rewarding; the intensity, competition and opportunities are unrivaled and unique,” Jacobs said. “I’m a proud Aggie among the Internet billionaires and technorati.”