Top REI executive visits retailing class
Brad Johnson didn’t bring a climbing wall with him, but he did bring a bit of REI when he came to visit the Jon M. Huntsman School of Business last November.
Professor Haiyan Hu invited Johnson, who is the chief administrative officer and CFO of Recreational Equipment, Inc., to speak to her retailing class. He spoke to students in a room where he had gone to class in the 1970s. Johnson graduated from USU in 1979 with a Bachelor of Science degree in business administration.
Johnson said his education at USU and graduate work at the University of Utah prepared him well to compete with other graduates, even though some could claim degrees from better-known institutions.
He offered some insight into REI, the largest consumer cooperative in the country, and encouraged students to consider the potential for career advancement in a retail environment.
"Retail is extremely dynamic," he said. "Every day there is something different. Every day there is a new challenge."