Dare Mighty Things
By Natali Naegle, contributor
As students returned to classes on the first day of spring semester 2010, 22-foot-tall window banners graced the side of the George S. Eccles Business Building.
Photo by Sterling Morris
The banners visually illustrate a new campaign for the Jon M. Huntsman School of Business. Leveraging a famous speech by President Theodore Roosevelt, the theme “Dare Mighty Things” is a challenge the Huntsman School will build on.
The window graphics, which feature photographs of students and professors, illustrate the connection between “Dare Mighty Things” and three key messaging points: commitment, leadership and purpose. Each of the programs and student services within the Huntsman School relate to one or more of these messaging points and will be promoted as such to help reinforce the call to action.
“The purpose and call to action of these internal graphics and the ongoing campaign will be to encourage students to take control of their Huntsman experience,” said Ken Snyder, executive dean and chief administrative officer.
“As the campaign develops, the message will be reinforced by testimonials and examples of our students, faculty, staff and alumni who show commitment, leadership and purpose,” he said. “Each element of the campaign will work to support these central themes as we work to fulfill our mission, vision and purpose to inspire all to ‘Dare Mighty Things.’”