BA 6520 Marketing Strategy

Question: Please describe the single most important learning you took from each class you've had so far:

Blue Ocean Strategy. Chilean sea bass, working within a group to make strategic decisions
I learned what the five forces of market are and how to use them to develop a strategy
I learned that every market is different and you can't apply the same model in each market
Always try to put a little distance between crisis and decision
The forces in industry. Strategic marketing and product development and introduction. Product lifecycles
It gave me a much better understanding of marketing in general. I didn't understand what it really was so I thought I didn't like it. I now realize how much I enjoy it
It is important to understand your company and its strategy to stick to it. Don't chase after companies that seem to do something well
Having the best formula for brandmaps matters more than marketing
Paradigm pioneering
Importance of focusing business around customers needs to drive sales, results, market share, strategy
That I arrived at solutions to our case studies from a significantly different perspective than our professor; but he gives the grades
Understand the market and your place in it and be able to think strategically and not just tactically
My fondest learning experience was working in teams on Brandmaps simulations. I learned how to rely on teamwork to make effective business decisions
Organizations need to find their core competencies
Brandmaps - making company decisions about products and watching stock
Importance of working in groups
Marketing theories: Myopia, Warfare, Brandmaps brought it all together
Tools and techniques of business - learned a lot about how my employer prices things
Group Brandmap experience
Vaporware is worthless - game didn't test marketing strategy it tested chemical projections