The Marketing degree at the undergraduate level prepares students to manage the brand management and marketing needs of companies ranging from major consumer product companies to small business. Coursework focuses upon market analytics, buyer behavior, marketing communication, and global marketing strategy. The major ensures that graduates are equipped with the skills to build strong brands and position products to effectively compete in the marketplace; perform rigorous market analysis, write marketing plans, lead sales teams and manage accounts.
The marketing program is housed in the Jon M. Huntsman School of Business, the oldest business school west of the Mississippi. USU has offered business degrees since 1894 and has long held prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International and continues to be on the forefront of advanced business education.
Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.