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Deanne Brocato

Deanne Brocato

Assistant Professor
Departments: Management
Location:  Business 306A
Office Phone:  435.797.7388
Fax:  435.797.1091

Education

PhD, Marketing, The University of Texas, 2006
MSMR, The University of Texas, 2001
MBA, Marketing, The University of Texas, 2001
BA, Economics, Grinnell College, 1995

Biography

Deanne Brocato is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business. She received her B.A. in economics from Grinnell College, Grinnell Iowa and an M.B.A., Master of Science in Marketing Research, and Ph.D. from The University of Texas at Arlington. She also completed a post doctoral fellowship as a visiting scholar at The University of Texas ICC Institute, Austin, Texas.

Her research explores several consumer marketing areas. One area focuses on explaining and managing the dynamics of social exchange and social influence (attitude change and behavioral change) in service industries. Current projects in this area address consumers emotional attachment to service environments and the role that other customers play in customer service evaluations. Another area of focus is on the effects of violent media content on children. These projects explore the negative effects violent media content has on children and possible ways to mitigate these effects. Her research has appeared in the Journal of Retailing, Journal of Advertising, Journal of Services Research, and Corporate Reputation Review.

She has received several awards for her teaching including the Teacher of the Month in the Iowa State Marketing Department. And was a finalist for the College of Business Junior Teaching and Research awards (Iowa State University).

Prior to her academic career, Deanne worked as a financial analyst at Bank of America and a project manager at Sabre Corporation. In her free time, Deanne enjoys hiking, golf, tennis, and travel. She can be reached at deanne.brocato@usu.edu.

Research Areas

Marketing

Name Title Phone Location Email
Albrecht, Chad Associate Professor (435) 797-2365 Business 416 chad.albrecht@usu.edu
Alder, Suzette Business Assistant II 435.797.1789 Business 415 suzette.alder@usu.edu
Allen, Daniel Executive-in-Residence/Lecturer 435.613.5245 UMC 5035 daniel.allen@usu.edu
Allred, Scott Lecturer 435.919.1281 UMC 5035 scott.allred@usu.edu
Anderson, Douglas D. Dean & Professor of Management 435.797.2376 Business 511 douglas.anderson@usu.edu
Arrington, Christine Senior Lecture 435.797.2338 Business 306A christine.arrington@usu.edu
Bartkus, Ken Professor 435.797.3891 Business 302A ken.bartkus@usu.edu
Bone, Sterling Assistant Professor 435.797.9631 Business 302B sterling.bone@usu.edu
Brocato, Deanne Assistant Professor 435.797.7388 Business 306A deanne.brocato@usu.edu
Brough, Aaron R. Assistant Professor 435.797.1658 Business 302 aaron.brough@usu.edu
Brown-Bankhead, Lindi MBA Program Coordinator & Advisor 435.797.2360 Business 108 lindi.brown@usu.edu
Callister, Ronda R. Professor of Management 435.797.1905 Business 408 ronda.callister@usu.edu
Champlin, Natalee Administrator of the Center for Entrepreneurial Excellence, Assistant to Directors of Marketing and Branding 435.797.1107 Business 309M natalee.champlin@usu.edu
Cook, Alison Associate Professor 435.797.7654 Business 404 alison.cook@usu.edu
Davis, James Department Head, Faculty Chair and Director of the MBA Program, and Professor 435.797.3882 Business 411 j.davis@usu.edu
Ferguson, John Lead Faculty Fellow 435.797.0997 Business 702 john.ferguson@usu.edu
Ferguson, Merideth Assistant Professor 435.797.3982 Business 410 merideth.ferguson@usu.edu
Gardner, Tim Associate Professor 435.797.3037 Business 405 tim.gardner@usu.edu
Gibson , Cynthia Lecturer in Business Management, Box Elder County Economic Development Liaison 435.919.1306 UMC 5035 cynthia.gibson@usu.edu
Glauser, Michael Clinical Professor of Management, Executive Director of the 435.797.8215 Business 309M mike.glauser@usu.edu
Hammond, Scott Clinical Professor 435.711.1702 CB 114G Roosevelt scott.hammond@usu.edu
Hanks, Steven Associate Professor and Director of Distance Education, Accreditation and Assessment 435.797.2373 Business 414 steven.hanks@usu.edu
Herrmann, David Executive-In-Residence 435.797.2287 Business 402 david.herrmann@usu.edu
Hinckley, Martin Adjunct Professor 435.734.9584   martin@assuredquality.com
Holland, Daniel Associate Professor, Huntsman Scholar Lead Faculty Fellow 435.797.3132 Business 418 dan.holland@usu.edu
Kannan, Vijay Executive Director of International Programs, Professor 435.797.7212 Business 412 vijay.kannan@usu.edu
Lee, Konrad Associate Professor 435.797.5090 Business 406 konrad.lee@usu.edu
Li, Kunpeng Assistant Professor 435.797.7386 Business 419 kunpeng.li@usu.edu
McConkie, Katherine Associate MBA Director & Advisor 435.797.1773 Business 108 katherine.mcconkie@usu.edu
McEvoy, Glenn Professor 435.797.2375 Business 403 glenn.mcevoy@usu.edu
Olson, Jacob Adjunct Faculty 435-512-8141   jacob.olson@usu.edu
Pond, Julie Program Coordinator 435.797.9063 Business 101 julie.pond@usu.edu
Ray, Kristal R. Assistant Professor 435.283.7650 Ephraim Campus - HiTec 142 kristal.ray@usu.edu
Robins, Dawsey Staff Assistant MBA: 435.797.3624 / Management: 435.797.4062 MBA: BUS 108 / Management: BUS 415 dawsey.robins@usu.edu
Schulz, Eric Senior Lecturer 435.797.8216 Business 308 eric.schulz@usu.edu
Snyder, Ken Executive Dean and Chief Administrative Officer 435.797.1387 Business 507 ken.snyder@usu.edu
Sparrow, Brayden Entrepreneur in Residence 435.797.1107 BUS 309 brayden.sparrow@usu.edu
Stafford, Edwin Professor 435.797.3890 Business 304 ed.stafford@usu.edu
Thue, Matthew Adjunct Faculty 909-348-7269   matthew.thue@usu.edu
Warnick, Alan Associate Department Head, Principal Lecturer 435.797.2301 Business 407 alan.warnick@usu.edu
Washburn, Nathan Associate Professor of Management 480.246.2084 Business 420 nathan.t.washburn@gmail.com
Winn, Brad Clinical Associate Professor Organizational Leadership and Strategy 435.851.2002 Granite School District (SLGRSD) 504 brad.winn@usu.edu