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Jon M. Huntsman School of Business
3505 Old Main Hill
Logan, UT 82322-3505

435.797.2272

huntsman@usu.edu

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Brandon Norlund

Brandon Norlund

MBA Candidates: Full-Time
Location:  On Campus
Cell Phone:  (435) 757-9990

2638 N 200 E
Logan, UT 84341

CAREER SUMMARY

Business student with multiple years of project management, development, and leadership experience. I have a strong background in scientific research, technical writing, statistics and communication skills. I am passionate about innovation, business growth, and team building and development.

EDUCATION

Master of Business Administration

Huntsman School of Business, Utah State University
Expected Graduation Date: July 2012

Bachelor of Science in Psychology

Emma Eccles Jones College of Education, Utah State University Graduated in May 2011.  GPA: 3.5

AREAS OF EXPERTISE

<tbody> <tr> <td width="242">Org. Behavior<br /> Leadership</td> <td width="242">Performance Mgt.<br /> Scientific Research</td> <td width="242">Statistics<br /> Innovation</td> </tr> </tbody>

PROFESSIONAL EXPERIENCE

President, Innovation Team, Center for Entrepreneurial Excellence, Utah State University       Dec 2011 - Current                                        

  • Aided USU students and Logan residents in developing new venture ideas
  • Consulted several clients, helping develop business plans, team building, and financials
  • Developed concept presentations for new venture investment

Graduate Research Assistant, Huntsman School of Business, Utah State University         Aug 2011 - Current                                                                                           

  • Developed a research program to measure impulsivity in entrepreneurs
  • Co-authored a paper on influence of industry experience on entrepreneurial success
  • Mentored several undergraduate students interested in entrepreneurship

Research Assistant, Lab Animal Research Center, Utah State University           Oct 2009 - Jun 2011                                                               

  • Conducted drug addiction research with over 1000 animal subjects
  • Managed several concurrent research projects with a total of $2.3 million in grant funding
  • Collected and analyzed research for psychology graduate students

MBA PROJECTS

Organizational Behavior Consultant, West Liberty Foods                                                Jan 2012 - Current                                     

  • Analyzed environmental and behavioral factors leading to high employee turnover
  • Performed focus groups and client surveys to measure employee satisfaction
  • Developed comprehensive employee satisfaction and retention plan to lower turnover by 32%

Growth and Marketing Consultant, Casper’s Premium Ice Cream                                   Jan 2012 - Current                                                                          

  • Analyzed premium ice cream industry: main competitors, market share, marketing strategy, etc.
  • Developed a new marketing strategy and nationwide distribution plan for national sales expansion

Marketing Consultant, Utah State University Alumni Association                                     Oct 2011 - Dec 2011                                                                          

  • Led a group of 5 MBA students in developing a nationwide social media marketing campaign
  • Increased exposure will result in a net income of  $200,000 for every 2% increase in membership