Deanne Brocato
Associate Professor
Department(s):- Marketing and Strategy
Contact Information
Eccles Business Building 408435.797.7388
deanne.brocato@usu.edu
Curriculum Vitae
Education
PhD, Marketing, The University of Texas Arlington, 2006
MSMR, The University of Texas Arlington, 2001
MBA, Marketing, The University of Texas, 2001
BA, Economics, Grinnell College, 1995
Interactions
Research Area(s)
Marketing
Biography
Deanne Brocato is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business. She received her B.A. in economics from Grinnell College, Grinnell Iowa and an M.B.A., Master of Science in Marketing Research, and Ph.D. from The University of Texas at Arlington. She also completed a postdoctoral fellowship as a visiting scholar at The University of Texas ICC Institute, Austin, Texas.
Her research explores several consumer marketing areas. One area focuses on explaining and managing the dynamics of social exchange and social influence (attitude change and behavioral change) in service industries. Current projects in this area address consumers emotional attachment to service environments and the role that other customers play in customer service evaluations. Another area of focus is on the effects of violent media content on children. These projects explore the negative effects violent media content has on children and possible ways to mitigate these effects. Her research has appeared in the Journal of Retailing, Journal of Advertising, Journal of Services Research, and Corporate Reputation Review.
She has received several awards for her teaching including the Teacher of the Month in the Iowa State Marketing Department. And was a finalist for the College of Business Junior Teaching and Research awards (Iowa State University).
Prior to her academic career, Deanne worked as a financial analyst at Bank of America and a project manager at Sabre Corporation. In her free time, Deanne enjoys hiking, golf, tennis, and travel. She can be reached at deanne.brocato@usu.edu.
Journal Articles
Academic Journal
- Brocato, D., Bishop, M., (2017). The Role of Context and Ad Format Congruency in Influencing Advertising Outcomes” . Journal of Marketing Communications, 23:4, 371-384. doi: https://doi.org/10.1080/13527266.2015.1033442
- Vijayalakshmi, A., Laczniak, R., Brocato, D., (2017). How children consume violent commercials: Understanding parents’ motivation and management of violent TV commercials. Journal of public Policy and Marketing
- Walker, D., Laczniak, R., Carlson, L., Brocato, D., (2016). Parenting Orientations as Antecedents of Children’s Violent Video Game Play. Journal of Consumer Affairs
- Brocato, D., White, N., Bartkus, K., Brocato, A.A, (2015). Social Media and Marketing Education:A Review of Current Practices in Curriculum Development. Journal of Marketing Education, 76-87.
- Brocato, D., Baker, J., Voorhees, C.M, (2015). Creating Consumer Attachment to Retail Service Firms through Sense of Place. Journal of the Academy of Marketing Science
- Brocato, D., Voorhees, C., Baker, J., (2012). Understanding the Influence of Cues from Other Customers in the Service Experience: . Journal of Retailing, 88:3, 384.
- Brocato, D., Peterson, R.A, Crittenden, V., (2012). When Things Go Wrong: Account Giving Following a Corporate Crisis Event. Corporate Reputation Review , 12:15, 35-51.
- Brocato, D., Gentle, D.a, Laczniak, R.n, Maier, J., Song, M., (2010). Television Commercial Violence: Potential Effects on Children. The Journal of Advertsing, 39:4, 95-107.
- Voorhees, C.M, Baker, J.A, Bourdeau, B.L, Brocato, D., Cronin, J.J, (2009). It Depends: Moderating the Relationships Among Perceived Waiting Time, Anger, and Regret. Journal of Services Research, 12:128, 138-155.
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.