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Renewable Energy and Clean Technology

This Web site is the legacy of a research and education outreach initiative entitled, Renewable Energy for Rural Economic Development (RERED), funded by grants from the U.S. Department of Energy’s Wind Powering America program between 2005 and 2013. The initiative resulted in numerous peer-reviewed articles and reports (many co-authored with students), two documentaries, two conferences, video cases, news commentaries, and presentations for policymakers, business groups and communities across the state of Utah and the country.

Marketing professors Dr. Edwin R. Stafford and Dr. Cathy L. Hartman (emeritus) directed RERED (also known as the Center for the Market Diffusion of Renewable Energy and Clean Technology). The purpose of the initiative was to engage in practical research and outreach to help establish wind power and other renewable energy and clean technology innovations into the marketplace. Having been research collaborators since 1995, Stafford and Hartman developed their expertise in sustainable entrepreneurship and marketing with the intent that their research and outreach would make a difference for Utah’s and America’s energy future.

New research and other outcomes continue from RERED, and these are updated in the Research and News Items section of this website.